Hi, I'm Vivian — and this is Cyndercake ✨
Cyndercake is a kawaii art brand rooted in joy, imagination, and the belief that a little sparkle can go a long way. I'm Vivian Nguyen, a Vietnamese-Chinese American artist and the creator behind every character, pin, plushie, and sticker you'll find in this shop.
What started as a love for cute art and Japanese kawaii culture grew into a whole universe of original characters, handcrafted goods, and a community of people who believe in spreading kindness — one adorable design at a time.
Meet the Cyndercake Universe 🌟
Every character in the Cyndercake world has a story, a personality, and a little message to share with you.
🐻 Vivi-Bear
Vivi-Bear is a kawaii fluffy bear who loves to dress up and make new friends. Born on July 4th, she's the heart of the Cyndercake universe — and she lives by one motto: "Share your sparkle to those who are kind." She was the first character to come to life, and she's been spreading warmth ever since. You'll find her on enamel pins, plushies, keychains, and more.
Read Vivi-Bear's full story →
🐕 Sweetie Shiba
Sweetie Shiba was discovered in a pile of stardust by Vivi-Bear — and became her very best companion. She loves the color purple, greeting new friends with enthusiastic licks, warm bubble baths, and belly rubs. She's pure sunshine in shiba form, and she's here to remind you that friendship can be found in the most magical places.
Read Sweetie Shiba's full story →
🦝 Riku the Red Panda
The newest member of the Cyndercake family, Riku arrived in January 2025 with a message that hits close to home: you are a shining star, and no one can dim your light. Fluffy, adorable, and full of heart — Riku is already making waves with new merchandise on the way. Watch Riku's animated teaser and stay tuned for what's coming next!
Read Riku's full story →
What We Make 🎀
Cyndercake is a mix of two things I love: curated Japanese kawaii goods from brands I adore, and original Cyndercake-designed merchandise featuring our characters. You'll find:
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Original character merch — enamel pins, acrylic keychains, sticky notes, boba shaker keychains, and plushies featuring Vivi-Bear, Sweetie Shiba, and Riku
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Curated kawaii goods — carefully selected Japanese stationery, accessories, and lifestyle items
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Limited & seasonal drops — special releases tied to events, conventions, and community milestones
Everything in this shop is chosen or created with love — and a lot of sparkle.
Behind the Scenes 🌸
Cyndercake isn't just an online shop — it's a brand that shows up in the real world too. Here are some highlights from our journey:
Kickstarter — Fairytale Magic Dresses for Vivi-Bear (2024)
We launched a community-funded campaign to bring a line of magical girl-inspired dresses to life for the Vivi-Bear plushie. The support from our community made it possible. See the campaign →
LinkedIn AAPI Vendor Fair (2025)
As a Vietnamese-Chinese American artist, being invited to showcase at LinkedIn's HQ in Sunnyvale — for the second time — during AAPI Heritage Month was deeply meaningful. It's about more than selling art; it's about visibility, pride, and community.
Cyndercake x Meta Pop-Up Shop
We've had the honor of bringing the Cyndercake universe to Meta's campus, connecting with new fans and sharing our world in person.
Let's Stay Connected 💌
The Cyndercake community is the best part of all of this. Come hang out with us!
Have a question or just want to say hi? Send us a message — we'd love to hear from you. ✨
